In a surprising twist at Super Bowl 60, the NFL has chosen a modern restrike of the historic Libertas Americana medal for the pre-game coin toss between the Seattle Seahawks and New England Patriots. This decision, while initially appearing ceremonial, reveals the NFL’s deeper motivations to engage with historical narratives surrounding American independence as the nation approaches the 250th anniversary of the Declaration of Independence. Curated by Ellen Feingold at the Smithsonian’s National Museum of American History, this moment is a celebration of national unity as well as a highlight for the often-overlooked field of numismatics.
Unveiling the Libertas Americana: A Symbol of American Ideals
The Libertas Americana medal, originally commissioned by Benjamin Franklin in the 1780s, captures the spirit of liberty and honor connected to America’s fight for independence, particularly in relation to France’s support during the Revolutionary War. What might seem like a relic of the past is strategically employed in the Super Bowl to evoke the values of freedom and unity at a time when they are essential to the national conversation.
Feingold remarks that this selection reflects more than mere nostalgia; it “sparks conversations around the idea of liberty.” The proactive choice of this specific medal—a piece exemplifying a partnership in freedom—positions the NFL as a responsible custodian of American heritage while promoting a narrative that resonates with millions of viewers.
The Ceremony’s Historical Context
As the coin toss occurs, the image of Lady Liberty on the medal, with its iconic design featuring long, flowing hair—a symbol of freedom—will serve as a reminder of the ongoing struggle for liberty. The medal’s “tails” side features Minerva protecting Hercules, symbolizing France’s protective role towards the nascent nation. This element of the design underscores the collaborative spirit rooted in the ideals of democracy and sovereignty.
Impact Analysis: Stakeholders and Broader Implications
| Stakeholder | Before the Event | After the Event |
|---|---|---|
| NFL | Focused on entertainment and sport | Aligned with national heritage and values |
| Smithsonian | Artifact preservation, limited public engagement | Increased visibility, public interest in history |
| Viewers | Entertainment focus | Fostering discussions on liberty and unity |
| Numismatics Community | Underrepresented in mass media | Heightened awareness and appreciation |
This move serves as a tactical hedge against criticism that the NFL lacks engagement with cultural milestones. By intertwining sports with national heritage, the NFL aims to position itself as more than just a sporting league but as a vital participant in dialogues surrounding American values and identity.
Localized Ripple Effect: National and International Implications
The medal’s role in this significant national event resonates beyond the U.S., creating ripples in markets like the UK, Canada, and Australia where perspectives on American history and ideals are scrutinized. In the UK, for example, the Super Bowl will spark discussions around the Revolutionary War’s lasting impact, while in Australia and Canada, observers may reflect on their own historical narratives shaped by colonial legacies. This broader engagement underscores how history, sports, and commerce intersect globally in today’s media landscape.
Projected Outcomes: Three Developments to Watch
- Increased Funding for Historical Exhibits: Following the heightened visibility, expect potential spike in funding and resources for historical exhibits across the U.S.
- Growth in Public Interest in Numismatics: Initiatives promoting numismatic education could see exponential growth as this event catalyzes conversations around historical artifacts.
- Expansion of Similar Collaborations: Other sports leagues may follow suit, integrating historical artifacts or themes into their events to forge deeper connections with national narratives.
Ultimately, as the coin toss of Super Bowl 60 unfolds, the Libertas Americana medal will not only make a symbolic appearance but also steer the public’s gaze back to the foundational principles of liberty, fostering an environment ripe for reflection and discussion around what it means to be American, today and tomorrow.
