Tate McRae, the Canadian pop sensation, takes center stage in NBCUniversal’s “Legendary February” campaign. This initiative aims to excite audiences ahead of the highly anticipated 2026 Milan Cortina Olympic Winter Games and Super Bowl LX.
Tate McRae’s Role in the Campaign
McRae is prominently featured as she welcomes viewers while navigating the scenic Italian Alps dressed in a striking red ski suit. Her character offers the perfect introduction to the upcoming events.
Key Events and Dates
- Feb. 6, 2026: Opening Ceremony for the Winter Olympics at 6 p.m. ET, broadcast on NBC and Peacock.
- Feb. 7, 2026: First competitions of the Winter Olympics begin.
- Feb. 8, 2026: Super Bowl LX, featuring the Seattle Seahawks versus the New England Patriots in Santa Clara, California.
- Feb. 15, 2026: NBA All-Star Game airs on NBC for the first time since 2002.
Highlighted Athletes
In her promotional segment, McRae mentions the U.S. Figure Skating Team and pays tribute to Lindsey Vonn, who is set to compete despite a recent injury. This connection showcases the resilience and dedication of Olympic athletes.
Fan Engagement and Ticket Sales
Interest in the Olympics is at an all-time high. Ticket sales have reached nearly $1.2 million, with ice hockey capturing the spotlight as a premier attraction at the Winter Games. This will be the first time NHL players participate since 2014.
Prominent artists have also joined in the pre-event hype. Before McRae, Dua Lipa appeared in a November campaign, emphasizing the Winter Games and supporting the women of Team USA.
As the excitement builds, viewers can look forward to a winter filled with thrilling competitions and memorable performances, all led by McRae’s captivating presence.
