Bad Bunny is set to launch a special merchandise collection in collaboration with the NFL, just ahead of his Super Bowl LX halftime performance. This exciting initiative blends football, music, and culture, showcasing the popular Puerto Rican artist’s unique style.
Merchandise Collections Overview
In partnership with the music and fashion brand Ceremony of Roses, Bad Bunny will offer two notable collections. The first, called “The Fans/Concho Collection,” was released on January 24 at 11 a.m. ET. Items from this collection are available for pre-order on the NFL’s official online shop.
The Fans/Concho Collection
This collection features merchandise that prominently showcases Concho, a mascot inspired by the Puerto Rican toad, which has become a symbol of Bad Bunny’s music and brand.
- Hoodies – $100
- T-shirts – $55
- New Era adjustable fit caps – $60
- Plushie keychains – $40
All items come in the team colors of the 32 NFL teams. The hoodies and T-shirts display Concho dressed in NFL uniforms, complete with cleats and a football. Each piece also features the respective team’s name and a special “Bad Bunny 2026” design on the sleeve.
Super Tazón Collection
A second collection, named “Super Tazón,” is scheduled for release on February 8, shortly after Bad Bunny’s halftime performance, with specific timing to be announced.
This collection represents a fresh take on the Super Bowl theme, using “Tazón,” the Spanish word for “bowl.” It will be the first time that official NFL Super Bowl merchandise incorporates a Spanish translation in its branding.
This collaboration continues Bad Bunny’s success with merchandise, having previously worked with New Era to create popular caps related to the New York Yankees and New York Mets. The upcoming collections promise to attract fans of both music and football.
