Joe Keery, renowned for his role as Steve Harrington in the Netflix series Stranger Things, has successfully ventured into the music industry. Recently, he invested his earnings from Stranger Things into his music career. This decision has paid off, as his song “End of Beginning” has surged in popularity, breaking streaming records. The track, released under his stage name Djo in 2022, has dominated global charts for weeks.
Joe Keery’s Evolution in Music
Keery’s background in acting afforded him the financial stability to explore his passion for music independently. He chose not to sign with a label, allowing him to maintain ownership and creative control over his projects. This independence meant he could harness his earnings from a highly successful TV series to invest in his music. His approach is a testament to his personal values and ambition.
Record-Breaking Success
“End of Beginning” has resonated with fans globally. The song’s baroque rock style captures themes of nostalgia and transition, aligning perfectly with the conclusion of Stranger Things. Critics and fans alike have noted its significant impact since its launch.
- Released: 2022
- Streaming Records: Over 2 billion streams on Spotify
- Previous Success: Originally gained traction in early 2025
The Influence of Stranger Things
Keery acknowledges that his role in Stranger Things significantly enhanced interest in his music. The finale’s emotional weight, coupled with the show’s popularity, helped “End of Beginning” reach new heights. He expressed that the end of the series marked the end of an era for many fans, paralleling the themes in his song.
Creative Independence
Being an independent artist has allowed Keery to experiment freely with his music. He noted that he has utilized the financial foundation built from his acting to explore diverse and sometimes costly creative ideas. This enterprise has fostered an environment where he can innovate without traditional industry constraints.
The Future of Joe Keery’s Music Career
Looking ahead, Keery is focused on using his success to fuel future projects. He aspires to push creative boundaries while forging a distinctive path in the music landscape. His experience with “End of Beginning” serves as motivation to continue evolving as an artist.
Final Thoughts
Joe Keery’s journey from actor to musician exemplifies how passion, independence, and creativity can converge to produce significant impact. As he navigates his career in the music industry, fans eagerly anticipate what he will accomplish next, both as Djo and in his continued exploration of diverse artistic expressions.
