Discover Puerto Rico is enhancing its tourism strategy under the leadership of Storm Tussey, who recently assumed the role of Chief Marketing Officer. With over 15 years of experience in international marketing and brand strategy, Tussey is focusing on amplifying Puerto Rico’s image as a premier travel destination.
Background of Storm Tussey
Tussey previously held senior positions at notable organizations such as IAAPA, LEGO, Verizon, and Hurtigruten. Her expertise lies in leading global marketing campaigns, digital transformations, and customer-centric initiatives. Having lived in various countries, she values cultural diversity and aims to promote Puerto Rico’s vibrant heritage.
Strategic Focus on Visitor Engagement
In her approach to destination marketing, Tussey emphasizes highlighting unique selling propositions that attract potential visitors. The focus will include:
- Emphasizing Puerto Rican gastronomy with local farm-to-table dining experiences.
- Spotlighting the island’s award-winning cocktail scene.
- Promoting Puerto Rico’s lively music culture, featuring popular artists like Bad Bunny and Rauw Alejandro.
Managing Visitor Traffic
Tussey aims to enhance the visitor experience while supporting local businesses. Discover Puerto Rico promotes a circular economy where tourist spending uplifts the local community. Notably, Puerto Rico stands out as the only Caribbean island safe for road trips. Tactics include:
- Dispersing tourists across the island to small businesses and local hotspots.
- Monitoring steady growth with a reported five percent increase in visitation and nine percent growth in hotel stays.
Upcoming Events in Puerto Rico
Puerto Rico will host several significant events in the coming year, including:
- Fifth Element Underground Music Festival
- San Sebastian Festival
- World Baseball Classic
- Miss Universe
These events promise to attract tourists and showcase the island’s vibrant culture and entertainment offerings.
Developments in the Hotel Sector
The hospitality scene in Puerto Rico is expanding with the opening of the first Four Seasons hotel in the Caribbean. This development signifies a rising trend in luxury accommodations, with plans for additional luxury resorts slated to open within the next year and a half.
Tussey emphasizes that while focusing on luxury, Discover Puerto Rico ensures that local culture is preserved. Efforts include collaborating with local artists and designers, highlighting Puerto Rican craftsmanship in hotel experiences.
Engaging Visitor Experiences
To enhance tourist interactions, Discover Puerto Rico is working closely with hotels to incorporate unique Puerto Rican experiences. This initiative aims to provide visitors with hands-on exposure to the island’s culture, including:
- Culinary experiences emphasizing local flavors.
- Art and craft workshops led by local artisans.
Discover Puerto Rico under Storm Tussey’s leadership promises a renewed focus on cultural authenticity, local engagement, and luxury tourism, aiming to uplift the island’s economy and present a compelling destination for travelers.
