Recent analysis highlights a significant trend: young men are driving the surge in nicotine pouch usage. This shift has garnered attention as new legislation on nicotine pouch marketing approaches. The Tobacco and Vapes Bill, currently navigating through parliament, aims to reshape the sale and advertising of these products.
Legislation Impacts on Nicotine Pouch Sales
The proposed legislation seeks to restrict nicotine pouch sales to individuals under 18. Additionally, it aims to regulate advertising methods, packaging, flavors, and nicotine levels of these products.
Experts emphasize that while regulation is necessary, it should not hinder the potential of nicotine pouches to assist in reducing smoking-related harms.
Demographics and Usage Trends
- Approximately 75% of nicotine pouch users are male.
- Half of these users are under the age of 25.
In 2025, about 6.5% of those attempting to quit smoking utilized nicotine pouches. There is also evidence suggesting that these pouches may help users reduce or quit vaping, which has become increasingly popular among young people.
Context of Use and Public Health Concerns
The usage of nicotine pouches has notably increased in areas where smoking is prohibited. Dr. Tattan-Birch states the importance of balancing regulations to deter youth uptake while avoiding excessive restrictions that could lead users back to more harmful products, such as cigarettes.
Despite being associated with lower health risks than traditional cigarettes and vapes, nicotine pouches pose cardiovascular risks, especially when high nicotine concentrations are involved. Additionally, there are growing concerns about their detrimental effects on oral health, particularly on gums.
International Perspectives on Regulation
Globally, regulations surrounding nicotine pouches vary significantly. Countries like Germany and the Netherlands have implemented outright bans, while France is set to follow suit soon.
As nicotine pouch usage continues to rise, stakeholders must carefully navigate these changes to ensure that public health remains a priority.
