NFL players are showcasing their philanthropic spirit during the two-week “My Cause My Cleats” campaign. This annual event allows players to highlight causes important to them through personalized cleats worn during games. Each year, this initiative brings attention to various charitable organizations and encourages players to make a difference in their communities.
Philanthropy in the NFL
The NFL’s My Cause My Cleats event exemplifies the growing trend of philanthropy among players. According to Miles Killebrew, a safety for the Pittsburgh Steelers, every player he has encountered desires to contribute positively to society. This sentiment is echoed by many athletes across the league.
Showcasing Personal Causes
During this year’s campaign, players like Austin Hooper, a tight end for the New England Patriots, will share their personal stories. Hooper’s foundation aids children aging out of the foster care system, inspired by his experiences growing up with a foster child. He emphasizes the challenges older foster youth face when transitioning to independence.
- Player: Austin Hooper
- Team: New England Patriots
- Cause: Support for aging out foster children
- Player: Miles Killebrew
- Team: Pittsburgh Steelers
- Cause: Café Momentum, helping youth with justice system backgrounds
Player Engagement and Community Impact
Brian Hooks, CEO of Stand Together, highlights a “philanthropic locker room” where players collaborate to support community initiatives. This movement extends beyond the two-week event and continues throughout the year. NFL senior vice president of social responsibility, Anna Isaacson, notes the increasing engagement from players in showcasing their causes.
Unique Stories Inspire Initiative
Players select causes based on personal experiences. For Killebrew, supporting Café Momentum resonates deeply. The organization provides opportunities for youth with justice system histories, empowering them to build better futures.
Creating Visibility and Fun
The My Cause My Cleats campaign not only promotes charitable causes but also allows players to express their individuality. Players appreciate the opportunity to wear custom cleats, which helps fans connect with their passion projects. NFL senior vice president of player operations Tracy Perlman remarks that unique footwear can personalize the player-fan relationship.
Connecting with Communities
The event serves as a platform for players to interact with the community. Killebrew and his teammates have engaged with the youth from Café Momentum, showing them the cleats adorned with their faces. This interaction fosters excitement and a sense of belonging.
As the NFL’s My Cause My Cleats campaign enters its 10th season, the ongoing commitment from players demonstrates a culture of giving and compassion. With hundreds of players participating, the event continues to inspire, proving that athletes can make a significant impact off the field.
