In an exciting development for motorsport enthusiasts, Lego has revealed its new partnership with Formula 1’s F1 Academy. This collaboration marks a significant step toward promoting female representation in motorsport. Beginning in 2026, a Lego-branded car will compete in the all-female support series, driven by Dutch racer Esmee Kosterman.
Lego Unveils F1 Academy Car and Partnership
This partnership was officially announced leading up to the Las Vegas Grand Prix. The car features a vibrant livery composed of yellow, pink, blue, and black, designed to captivate fans and young aspiring racers. Lego also plans to create and sell a Lego set based on this F1 Academy car.
Empowering Young Women in Motorsport
The collaboration aims to engage girls in motorsport from a young age. Susie Wolff, managing director of the F1 Academy, expressed her enthusiasm for the partnership. She highlighted that it represents more than just a toy; it symbolizes opportunity and self-belief for young girls.
- The Lego F1 Academy car will debut in 2026.
- Esmee Kosterman has been announced as the driver.
- The car’s livery includes yellow, pink, blue, and black colors.
- A Lego set of the car will be available for purchase.
Lego’s Commitment to Representation
Julia Goldin, Chief Product & Marketing Officer at Lego, emphasized the importance of creating pathways for young female athletes. She noted that F1 Academy serves as a platform for these athletes to realize their dreams in motorsport. By joining the F1 Academy grid, Lego aims to inspire the next generation of female racers and builders.
Since partnering with Formula 1, Lego has launched several successful initiatives. These include life-size Lego cars showcased at the Miami Grand Prix and custom Lego trophies at the British Grand Prix. This ongoing commitment illustrates Lego’s dedication to bridging the gap for young women in motorsport.
The introduction of the Lego-branded car in the F1 Academy is not just a marketing move; it reflects a broader mission to challenge stereotypes in the racing world and empower young women to pursue their passions.
