Sky Sports has announced an extension of its partnership with the DP World Tour, securing broadcasting rights until 2029 for the Ryder Cup and DP World Tour in the UK and Ireland. This new agreement takes effect in 2026, covering two upcoming Ryder Cups: the 2027 event at Adare Manor in Ireland and the 2029 tournament at Hazeltine in the USA.
Record Viewership and Engagement
The announcement follows a remarkable year for golf viewership on Sky Sports. The recent Ryder Cup at Bethpage Black saw a historic victory for Team Europe, becoming the most-watched weekend in the network’s history. The singles session on the final day attracted an unprecedented peak audience, with one in four TV viewers tuning in—over 40% of whom were under 35.
- Social media channels garnered 55 million views.
- Sky Sports app and website recorded 12.4 million page views during Ryder Cup week.
DP World Tour Coverage Expansion
Under the terms of the new agreement, Sky Sports will continue providing extensive coverage of the DP World Tour, which visits 25 countries in 2026. This includes five prominent Rolex Series events:
- Hero Dubai Desert Classic
- Genesis Scottish Open
- BMW PGA Championship
- Abu Dhabi Championship
- DP World Tour Championship
Statements from Leadership
Jonathan Licht, Sky’s Chief Sports Officer, expressed excitement at extending the collaboration, highlighting the record viewership trends in golf. He noted that the Ryder Cup exemplifies why it remains a pinnacle event in sports, stating, “We look forward to bringing fans the next two.”
Guy Kinnings, Chief Executive of the DP World Tour, emphasized the value of Sky Sports’ storytelling, which resonates well with golf’s diverse audience. He stated that the ongoing partnership is vital for growing the fan base over the next four years.
Continued Excellence in Golf Coverage
Sky Sports retains the status as the primary broadcaster for golf in the UK and Ireland. The network covers all four men’s majors and five women’s majors exclusively. Fans can expect an unparalleled viewing experience that utilizes cutting-edge technology to bring them closer to the action.
Viewers can stay updated on news, results, and analysis through Sky Sports Golf, Sky Sports News, and various digital platforms. The next four seasons of the DP World Tour will be available exclusively on Sky Sports.
