Recently, the Philippines has emerged as a notable market for premium air travel, with a striking example seen in Emirates’ First Class offerings. Since December 2021, these tickets have consistently sold out daily, reflecting a growing demand among Filipino travelers.
Why Do Emirates’ Manila First Class Tickets Sell Out Daily?
Emirates operates three daily flights between Dubai International Airport (DXB) and Ninoy Aquino International Airport (MNL) in Manila. Among these, only one flight features a three-class configuration, which includes eight exclusive First Class suites onboard a Boeing 777-300ER.
The Demand for First Class
The demand for these suites is staggering. In just nine months, from January to September 2025, over 2,100 First Class passengers flew from Manila, highlighting an ongoing shift towards premium air travel. For context, Emirates is the only airline offering First Class services to and from the Philippines.
What Makes First Class Unique?
- Eight enclosed suites arranged in a 1-2-1 configuration for direct aisle access.
- Luxurious interior, decorated in a signature cream and gold palette.
- Private amenities, including a 24-inch touchscreen monitor and personal minibar.
- Exclusive access to the Marhaba Lounge at the airport.
The Cost of Luxury
A round-trip First Class ticket between Manila and Dubai costs around $5,000 (₱294,000). In comparison, the lowest Economy ticket starts from $291 (₱17,000). This significant price difference indicates a strong interest in luxury travel among Filipinos.
Changing Travel Mindset
A recent study from TGM Research reveals that while 48% of Filipino travelers previously prioritized affordability, more are now valuing comfort and experience over cost. This is reflected in a 79% increase in Business Class bookings among Filipinos in 2023, a trend expected to grow.
Economic Influences on Travel Choices
Rising purchasing power is one reason for the shift towards premium travel. A 2025 consumer outlook forecasts a 12.5% rise in average household purchasing power compared to 2019 levels. This indicates a recovering economy, enabling more Filipinos to indulge in luxury travel experiences.
The Future of Premium Travel in the Philippines
- Emirates is set to refresh its cabins on A380 and Boeing 777 aircraft as part of a large-scale retrofit program.
- The introduction of Premium Economy on more routes signals further enhancements in the travel experience.
- Filipino travelers can expect more upgraded aircraft, including the latest First Class products.
The appetite for luxury air travel in the Philippines signals a deeper, long-lasting trend rather than a temporary spike. Emirates’ sustained focus on premium offerings aligns with a broader understanding of travel as an experience rather than just a means to a destination.
