Starbucks has recently found itself at the center of a customer uproar due to its new Bearista holiday cups. These bear-shaped, 20-ounce glass cups were launched on a Thursday alongside the company’s holiday menu. The response from fans was overwhelming, leading to significant disappointment among eager customers.
Bearista Cup Frenzy
Customers reported that they faced major difficulties in purchasing the coveted Bearista cups. Many arrived at local Starbucks locations early in the morning only to discover that the cups were already sold out or purchased by employees before the store opened. Each Bearista cup is priced at $29.95.
Customer Disappointment
- Many stores had only one or two Bearista cups available.
- Customers expressed frustration on social media platforms such as X.
One user tweeted about their disappointment after finding out that the only available Bearista cup had already been bought by an employee, while another mentioned waiting over an hour only to discover the store had sold out.
Starbucks’ Response
In light of the rapid sellout, Starbucks issued an apology to customers unable to purchase a Bearista cup. A spokesperson said, “The excitement for our merchandise exceeded even our biggest expectations.” They acknowledged that while they shipped a large quantity of Bearista cups, the demand outstripped supply.
Future Merchandise
Starbucks has hinted at additional holiday merchandise set to be released, although specific details about new items have yet to be announced.
Price Fluctuations on Resale Market
The popularity of Bearista cups has led to a spike in resale prices online. On platforms like eBay, these cups are being sold for between $150 and $500.
Other Holiday Offerings
In addition to the Bearista cups, Starbucks unveiled a collaboration with Hello Kitty featuring various drinkware, including:
- Stainless steel cold cups – $32.95
- Ceramic mugs – $32.95
- Water bottles – $29.95
The company also introduced its classic red holiday cups, which are inspired by festive plaid patterns and the attire of Starbucks baristas. There are six different designs available this year, including two iced versions.
Customers will have to wait until November 13 for the annual Red Cup Day, where they can receive a free reusable red cup with their purchases.
