Jelly Roll, the Grammy-nominated musician, expressed his outrage after an upsetting experience at a Louis Vuitton store in Sydney. He alleged that the store’s staff treated him like a criminal, suggesting they viewed him as a potential robber.
Incident at Louis Vuitton in Sydney
On social media, Jelly Roll detailed how he felt scrutinized and judged by the employees during his shopping trip. While sharing his experience, he remarked, “Hey man, the Louis Vuitton in Sydney, legitimately just treated us like we were finna come in and rob that place.” He lamented that he hadn’t felt so criminalized since his younger years, reflecting on his past misdeeds.
Background on Jelly Roll
Born Jason Bradley DeFord, Jelly Roll has a history of legal troubles and addiction that he has openly discussed. In a 2023 interview with Billboard, he shared that he was arrested at the age of 16 for aggravated robbery and possession with intent to sell. Following his conviction, he served more than a year in prison, followed by seven years of probation.
- Full Name: Jason Bradley DeFord
- Age of Arrest: 16 years
- Charges: Aggravated robbery and possession with intent to sell
- Prison Sentence: Over one year
- Probation: Seven years
Transformation and Reflection
Jelly Roll’s experiences shaped his perspective on life. He emphasized the gravity of his past crimes, stating, “I never want to overlook the fact that it was a heinous crime.” He attributed significant changes in his life to the birth of his daughter in October 2024, which motivated him to turn his life around.
Reflecting on his past, he declared, “I was scum of the Earth. I was a crack dealer. I was a horrible, horrible human.” His journey of redemption is crucial not only to his music but also to the message he aims to convey through his artistry.
Empowering Others Through Music
Jelly Roll believes that his history has empowered him. He stated, “I think it empowered me. I think it gave me my voice.” His transformation allowed him to help others, from sharing his story to reaching back and giving back to those struggling with similar issues.
As Jelly Roll continues to pursue his music career, he remains committed to using his past experiences to inspire change and promote healing among others. His openness about his journey illustrates the powerful role of resilience and redemption.
