The South Korean eyewear brand Gentle Monster is known for its bold design choices and extraordinary retail experiences. However, its latest collection takes a surprising turn towards simplicity. This new direction was unveiled with the launch of its Fall 2025 collection, which features minimalist designs that contrast with the brand’s usual extravagant aesthetic.
Gentle Monster’s New Collection
The latest collection emphasizes clean, straightforward eyewear. Gentle Monster’s minimalist frames include dainty shapes and classic squared designs. These frames are crafted from acetate, highlighting a refined approach.
- Launch Date: November 6
- Featured Actress: Hunter Schafer from Euphoria
- Campaign Title: THE HUNT
- Director: Nadia Lee Cohen
Campaign Overview
The brand made a distinctive mark with a campaign video directed by Nadia Lee Cohen. Known for her collaborations with major fashion names, Cohen’s work features Hunter Schafer in a dramatic narrative. In the nearly two-minute clip, Schafer, adorned in a red dress, is pursued by a gang while showcasing her Gentle Monster eyewear.
The Aesthetic Shift
Although these glasses are designed to be simple, they stand out in the context of Gentle Monster’s reputation. The brand is celebrated for its experimental style, making this minimalist collection feel particularly noteworthy. The eyewear demonstrates that even in simplicity, design can create a strong statement.
Gentle Monster continues to redefine eyewear fashion, balancing extreme elements with the beauty of simplicity. This new direction invites a broader audience to appreciate the craftsmanship behind each piece.
