FIFA is set to enhance its global outreach by joining forces with DAZN, a popular streaming service. They are relaunching FIFA+, aiming to transform it into the ‘Global Home of Football.’ This revamped platform will provide fans with live and on-demand access to premier leagues, highlights, and unique behind-the-scenes content from over 100 national teams and club leagues.
Upcoming Features of FIFA+
The newly designed FIFA+ will feature:
- Exclusive content from both men’s and women’s leagues.
- A multichannel news service in various languages.
Notably, while FIFA+ will host a wealth of soccer content, it will not broadcast live World Cup matches. These rights have already been distributed globally to other broadcasters.
World Cup 2026 and Audience Expectations
The FIFA World Cup 2026 is scheduled to take place in the summer across the U.S., Canada, and Mexico. This prestigious tournament is anticipated to attract billions of viewers worldwide.
Partnership Success and Future Goals
Earlier this year, FIFA and DAZN collaborated on the Club World Cup held in the U.S. This event was deemed a significant success, drawing a global audience of 2.7 billion, reflected in remarks by FIFA Secretary General Mattias Grafström.
Shay Segev, DAZN’s group CEO, described the launch of FIFA+ as a landmark moment for their partnership with FIFA. He announced that millions of fans globally would soon access premium football content for free through this platform.
DAZN’s Growth Strategy
DAZN has been a key player in acquiring sports rights, particularly after securing a minority stake from Surj Sports Investment, linked to Saudi Arabia’s Public Investment Fund. The collaboration brings significant financial backing, with the Saudi Crown Prince present during the signing of the FIFA+ agreement.
Financial Performance of DAZN
Despite its ambitious expansions, DAZN has faced financial challenges. The company reported a loss of $936 million in 2024, improving from a $1.4 billion loss the previous year. Furthermore, DAZN’s acquisition of Australia’s Foxtel for $2.2 billion demonstrates its aggressive investment strategy in the sports broadcasting sector.
With the FIFA+ relaunch in early 2024, fans around the globe can look forward to an exciting new chapter in the world of soccer streaming.
