In October 1995, the internet was a marginal force in the Quebec independence referendum. Fast forward thirty years, and the landscape has dramatically changed with the rise of digital opinion leaders. El-Balad connected with two prominent figures in digital media to discuss what a referendum in today’s digital age might look like.
The Impact of Digital Opinion Leaders
Farnell Morisset, a notable voice with 110,000 TikTok followers, believes the influence of today’s digital commentators is similar to that of editorialists in 1995. He argues that the digital realm serves as an extension of traditional media, rather than a fundamental shift. His opinion suggests continuity in how information is disseminated.
Conversely, Benjamin Tremblay, who runs the YouTube channel “7 jours sur Terre” with 430,000 subscribers, sees a contrast. He posits that traditional media still heavily dictates online discourse, indicating a persistent hierarchy in media influence.
Engagement in Future Referendums
Morisset stated he would actively engage if a referendum were to be called following a potential victory of the Parti Québécois in October 2026. Although he refrains from taking a rigid stance on either the sovereigntist or federalist camps, he emphasizes a desire to participate in public discussions. He has previously been involved with both the Quebec Liberal Party and the Liberal Party of Canada, highlighting his diverse political background.
Tremblay, on the other hand, is unequivocal in his support for a “Yes” option in a future referendum. He expressed readiness to advocate for the cause while maintaining that his channel’s impartiality remains intact. He openly acknowledges his personal bias towards Quebec’s independence, approaching the topic with analytical rigor for his audience.
International Perspective and Audience Challenges
Notably, two-thirds of Tremblay’s audience are from the international Francophonie, with only a third based in Quebec. He cautioned against framing his coverage of the Quebec issue as a central theme, emphasizing the need for seriousness and rigor in handling such discussions.
- Farnell Morisset: 110,000 TikTok followers; sees digital media as an extension of traditional outlets.
- Benjamin Tremblay: 430,000 YouTube subscribers; highlights traditional media’s ongoing influence on online discourse.
- Potential Referendum Date: October 2026, following possible Parti Québécois victory.
As Quebec contemplates its future, the role of digital era influencers in facilitating discussions surrounding independence will remain crucial. Understanding their perspectives can provide deeper insights into the evolving media landscape and its implications on public opinion.
