PensionBee Partners with Madison Square Garden for College Hoops Sponsorship
PensionBee, a prominent fintech company specializing in retirement savings, has launched a partnership with Madison Square Garden Entertainment. This collaboration positions PensionBee as an official College Hoops Partner, enhancing its visibility at one of the most iconic venues in sports.
PensionBee and Madison Square Garden Collaboration
On October 27, 2025, PensionBee announced its new role as an official partner focused on college basketball. The partnership allows for extensive digital signage advertising throughout Madison Square Garden during significant college basketball games. This initiative aims to enhance financial awareness among the diverse audience that supports college athletics.
Financial Education Initiative
The partnership addresses a pressing issue: over $1 trillion in orphaned 401(k) assets that Americans leave behind when they change jobs. By targeting college basketball fans, PensionBee aims to educate them on managing their retirement savings effectively.
- PensionBee simplifies the retirement savings process.
- The platform allows users to consolidate multiple old 401(k)s and IRAs into one easy-to-manage IRA.
- Portfolios are built using high-quality ETFs from State Street Investment Management.
Leadership Insights
Romi Savova, CEO of PensionBee, expressed enthusiasm about supporting college basketball at Madison Square Garden. She highlighted that the sport unites alumni, students, and families, reaching individuals at all financial stages. Savova emphasized the importance of simplifying retirement savings for both new graduates and seasoned professionals.
PensionBee Overview
PensionBee is recognized as a leading retirement savings provider, managing over $9 billion in assets and serving approximately 300,000 clients worldwide. Key features of PensionBee include:
- Various IRA options: Traditional, Roth, SEP, and Safe Harbor.
- Focus on simplicity, transparency, and accessibility.
- Partnership with one of the world’s largest asset managers for robust portfolio performance.
This partnership with Madison Square Garden not only enhances PensionBee’s visibility but also underscores its commitment to promoting financial literacy among fans of college basketball. As more individuals navigate their retirement savings, PensionBee aims to be a significant resource for all at every stage of their financial journey.


