An iconic Toronto bar, Sneaky Dee’s, faces legal challenges from the Toronto Blue Jays over promotional materials. The bar recently received a cease-and-desist letter from the team concerning an Instagram post that was meant to promote playoff watch parties.
Details of the Cease-and-Desist Action
The letter claims that the bar infringed on the Blue Jays’ trademark rights by using logos and images of players in an Instagram post. This post, shared on Monday, invited patrons to watch Game 7 of the American League Championship Series and touted half-priced food and drinks.
Response from Sneaky Dee’s
George Diamantouros, Sneaky Dee’s general manager, explained that the intention was purely supportive. “We just want our people to know we support the Jays,” he stated, noting that the bar promptly removed the post to avoid further issues.
Blue Jays’ Statement
In a response to inquiries, the Blue Jays expressed appreciation for local businesses supporting the team. However, they emphasized that their marks, including logos and player images, can only be utilized by official club partners, a standard practice in sports and advertising.
The Impact of the Blue Jays’ Playoff Run
Diamantouros reflected on the emotional impact of the cease-and-desist notice. As a long-time fan, he finds it disheartening to encounter such challenges. He highlighted the positive effect the Blue Jays’ playoff run has had on local businesses, which are still recovering from the pandemic.
Advice for Other Businesses
- Sneaky Dee’s urges fellow small businesses to avoid using the Blue Jays’ logo in promotional materials.
- The bar shared the cease-and-desist letter on social media as a cautionary message.
“We’re just fans letting people know we’re showing the game,” Diamantouros expressed. He insists that such promotions do not detract from the Blue Jays or their official partners but rather increase excitement around the games.
