The National Hockey League (NHL) has announced significant multiyear partnerships with prediction market platforms Polymarket and Kalshi. These agreements mark a new chapter in fan engagement for the NHL.
NHL Partners with Kalshi and Polymarket
In a groundbreaking move, the NHL has named Kalshi and Polymarket as its official prediction market partners. This alliance grants both companies access to proprietary NHL data and the right to utilize NHL trademarks, logos, and other official designations.
Benefits of the Partnership
- Access to official NHL data for both platforms.
- Use of NHL logos and marks for product identification by brokers and merchants.
- Brand exposure through Digitally Enhanced Dasherboards (DED) and virtual signage during NHL broadcasts.
These broadcasts encompass key events such as national games during the regular season, the Stanley Cup Playoffs, and special events like the NHL Winter Classic.
Statements from NHL Executives
Keith Wachtel, President of NHL Business, emphasized the importance of these partnerships, stating, “This opportunity provides a tremendous engagement platform for fans throughout the NHL season.” He believes that collaborating with both Kalshi and Polymarket is crucial as prediction markets rapidly evolve.
Insights from Polymarket and Kalshi
Shayne Coplan, Founder and CEO of Polymarket, expressed enthusiasm about enhancing fan experiences. He noted, “We’re excited to bring that energy to Polymarket, allowing fans to connect with the NHL and its teams in an innovative manner.”
Tarek Mansour, CEO of Kalshi, labeled this partnership as a significant milestone, stating it highlights the trust and integrity Kalshi has built in the industry. He remarked, “It should be clear now — prediction markets are here to stay.”
Overall, these multiyear deals with Kalshi and Polymarket signify the NHL’s commitment to blending traditional sports with modern technology, promising a more interactive experience for fans in the years to come.
