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Discover Niki Lauda’s True Character Beyond the Racetrack

Niki Lauda, a formidable figure in Formula 1, is well-known for his racing prowess. However, there is more to his character than just his victories on the track. Lauda’s personality shone through his interactions with the media and friends.

Niki Lauda’s Unique Media Approach

Upon his return to Formula 1, Lauda had to navigate the unfamiliar terrain of post-practice press conferences, a common practice in North America. The event took place at the Long Beach Convention Centre, far from the racing paddock.

As he approached the podium, Lauda confidently stated, “Tyres good. Engine good. Car good. Goodbye,” before exiting the room. This brief comment left local media members bewildered, as they were expecting a more extensive interview. European journalists, however, could only chuckle in response. Lauda had not changed his straightforward approach.

Relationships with the Media

Lauda maintained a positive relationship with the media, especially the Austrian reporters. He provided them with a private answering service, ensuring that he responded promptly to their messages. Regular meetings took place at a coffee shop in Vienna, where he had a reserved table concealed by a screen.

  • Breakfast Routine: Lauda’s morning meal typically included an egg in a glass, white bread with butter and jam, and a cappuccino.
  • Payment for Quotes: Guests were expected to pay for breakfast in exchange for insights or stories from Lauda, reflecting his frugal nature.

Frugality and Humor

Niki Lauda’s careful approach to finances was well-known among his peers. Karl-Heinz Zimmermann, who managed the Mercedes-Benz catering unit during Lauda’s F1 involvement, humorously noted that describing Lauda as merely “careful” could be an understatement. This characteristic often led to laughter and jokes among his friends.

During the early 2000s, Lauda worked with RTL television at various races, where his unique personality continued to leave an impression on those around him. His straightforwardness and humor drew people in, showcasing that his character extended far beyond the racetrack.

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