Carmelo Anthony Elevates Châteauneuf-du-Pape Trading

Carmelo Anthony, the renowned 10-time NBA All-Star and four-time Olympic medalist, has made significant strides in the wine industry. Following a successful basketball career spanning six NBA teams, he has transitioned into wine entrepreneurship with impressive results. His recent appearance at the New York Wine Experience highlighted his dedication to winemaking.
Carmelo Anthony’s Journey into the Wine World
After his basketball fame, Anthony developed a fervent interest in wine, particularly Old World varieties from France. He explained humorously that starting his wine brand was a way to manage his spending at auctions. The brand, VII(N) The Seventh Estate, reflects his passion for the industry and his commitment to quality.
The Oath of Fidelity Wines
Anthony’s wines include three distinct offerings, featuring both red and white varieties from the prestigious Châteauneuf-du-Pape region. The Oath of Fidelity Châteauneuf-du-Pape 2020 received a notable score of 93 points, illustrating the high quality of his production.
- Oath of Fidelity Red – A blend highlighting the Grenache grape from Châteauneuf-du-Pape.
- Oath of Fidelity White – A crisp counterpart to the red, sourced from the same region.
- Côtes du Rhône – Another product showcasing the terroir of Southern Rhône.
A Story Behind the Wine
Anthony emphasized the importance of storytelling in winemaking. The name Oath of Fidelity honors François-Dominique Toussaint Louverture, a pivotal figure in the Haitian Revolution. Louverture’s legacy, including his capture near Châteauneuf-du-Pape, resonates with Anthony’s mission to weave history into his products.
In his words, “Wine is meant for good conversation.” He wants consumers to engage with Louverture’s story while enjoying the wine. The oath that Louverture had his soldiers take served as inspiration for the brand’s name, symbolizing loyalty to the cause of freedom.
Expanding Wine Horizons
Anthony’s winemaking efforts are not solely focused on the Rhône Valley. He has collaborated with esteemed wineries in Burgundy and Bordeaux. Notably, his partnership with Robert Mondavi Winery resulted in a Cabernet Sauvignon-Cabernet Franc blend titled “Ode to Soul,” which pays tribute to winemaking traditions.
Anthony expressed a desire to explore and innovate while respecting the foundations laid by past winemakers. He maintained a playful attitude towards winemaking, advocating for joy in the process over stress.
Conclusion
Carmelo Anthony’s venture into the wine industry reflects both his passion for good conversation and high-quality products. As he continues to grow his brand, he aims to impact the wine world positively, encouraging collaboration and joy in the craft. Fans of both basketball and wine can look forward to experiencing the fruits of his labor in the years to come.