A new initiative aims to elevate discussions around menopause, a significant life stage often overlooked in public discourse. The “Selling Menopause” campaign, launched by Amazon in partnership with Menopause Mandate, seeks to encourage women to share their personal menopause experiences through honest reviews on Amazon.
Campaign Overview
This pro-bono campaign is spearheaded by the Amazon Ads Brand Innovation Lab in collaboration with Menopause Mandate. It features prominent TV figures Davina McCall and Morgana Robinson, who aim to normalize conversations about menopause and create a supportive environment for women.
Supporting Women’s Voices
The “Selling Menopause” campaign introduces menopause as a unique, shoppable product on Amazon UK. When customers opt to ‘buy now’ for £0.99, they contribute to Menopause Mandate while receiving a Kindle e-book titled “Menopause — 50+ Different Symptoms: Night Sweats, Brain Fog, and More!”
- Amount: £0.99 per purchase
- Offering: Kindle e-book on menopause symptoms
Encouraging Open Discussions
Participants are invited to leave reviews sharing their menopause experiences. By doing so, they contribute to a growing library of testimonials that aims to destigmatize a topic that many find difficult to discuss openly. The campaign endeavors to spark honest dialogue about the myriad symptoms women face, including mood swings and insomnia.
Statistics to Consider
According to Kate McCagg, Head of Brand Innovation Lab at Amazon Ads, around 16 million women in the UK are currently experiencing peri-menopause or menopause. This figure illustrates that more than one-third of the female population is affected by this natural life phase.
A Creative Approach
The campaign also features a humorous, parody-style video where McCall and Robinson engage in a mock live TV shopping format to create interest around menopause. This light-hearted yet respectful approach aims to draw in a wider audience and alleviate the stigma surrounding menopause discussions.
Quote from Davina McCall
McCall emphasized the importance of the project, stating, “There’s always been a cloud of shame and fear hanging over the menopause. By encouraging candid reviews, we can help women feel less alone and more empowered to share their stories.”
Launch Details
The “Selling Menopause” campaign will officially launch on October 17, 2025. This launch date coincides with Menopause Awareness Month, aligning the initiative with broader efforts to elevate visibility on this vital subject.
To support Menopause Mandate or share your menopause experiences on Amazon, visit the platform’s store.
