The United States Grand Prix at the Circuit of the Americas in Texas marked a significant moment for Formula 1 and Apple. The two entities announced a groundbreaking broadcasting agreement that will change how F1 is viewed in the United States.
Apple’s $750 Million Streaming Deal
Starting in 2024, Formula 1 races will no longer air on ESPN. Instead, they will be exclusively available on Apple TV. This five-year deal is valued at $750 million, illustrating Apple’s commitment to sports streaming.
Details of the Agreement
- Duration: 5 years
- Value: $750 million
- Starting Year: 2024
With this agreement, Apple aims to enhance its sports offerings to a growing audience. Apple’s CEO, Tim Cook, has shown a visible interest in Formula 1, attending races in the past.
A Growing Audience
Formula 1 has been expanding its footprint, currently featuring 24 races each year. This expansion reflects the sport’s rising popularity, making it an attractive acquisition for Apple.
Stefano Domenicali, the president and CEO of Formula 1, expressed enthusiasm about the partnership. He cited their prior collaboration on the film “F1: The Movie,” featuring Brad Pitt. This project has already gained traction among audiences worldwide.
Exclusive Access for Apple TV Subscribers
Subscribers to Apple TV will enjoy comprehensive coverage of Formula 1. This includes:
- All practice and qualifying sessions
- Every sprint race and grand prix
Additionally, select races and all practice sessions will be offered for free through the Apple TV app, allowing a broader audience to experience F1.
With this strategic move, Apple is not only entering the realm of live sports but also aiming to build a year-round community of F1 fans in the United States. This partnership marks a significant milestone in the evolution of sports broadcasting.
