“Top Halloween Costumes: K-Pop Demon Hunters, Labubu Lead Google Searches”

As Halloween approaches, costume searches show a significant trend towards animated characters from the Netflix film “K-Pop Demon Hunters.” Led by characters such as Rumi, Zoey, and Mira, the film’s costumes are dominating this year’s Google search data.
Top Halloween Costumes for 2025
The animated movie “K-Pop Demon Hunters,” featuring a female sci-fi group that combats demons through song, has captured the attention of Halloween celebrants. According to Google’s Frightgeist data, here are the top trending costumes for this season:
- Rumi (from “K-Pop Demon Hunters”)
- Zoey (from “K-Pop Demon Hunters”)
- Mira (from “K-Pop Demon Hunters”)
- Jinu (from “K-Pop Demon Hunters”)
- Baby Saja (from “K-Pop Demon Hunters”)
- Labubu (monster dolls)
- Derpy the Tiger (from “K-Pop Demon Hunters”)
- Additional characters from various popular franchises
K-Pop Demon Hunters Costumes Surge
Rumi stands out as the most popular choice, especially among children’s costumes. The character secured the top spot in more than half of U.S. metropolitan areas. Other characters from “K-Pop Demon Hunters” consistently rank in the children’s top ten, including:
- Zoey (No. 3)
- Mira (No. 4)
- Jinu (No. 5)
- Baby Saja (No. 6)
- Derpy the Tiger (No. 7)
In fact, “K-Pop Demon Hunters” costumes were prevalent in the top five trending costumes across major cities such as Los Angeles, Houston, and Honolulu.
Market Demand and Availability
In anticipation of high consumer demand, Spirit Halloween collaborated with Netflix to create exclusive costume offerings for both children and adults. However, many of these items are already sold out online, with availability in physical stores being limited.
Music and Cultural Impact
The film, which premiered in June, has continued to capture public interest. Its soundtrack features popular songs, including “Golden,” which has reached the top of the Billboard Hot 100. Additionally, cast members performed on major television shows to promote the film.
Halloween Trends Beyond K-Pop
Though “K-Pop Demon Hunters” leads the costume trends, other characters also made the top searches. For adults’ and family-themed costumes, Labubu appears in over 25% of top costume searches.
Conclusion
As Halloween draws nearer, the influence of “K-Pop Demon Hunters” on costume choices remains clear. The blend of music, animation, and creativity continues to inspire fans, making it a standout phenomenon this season.