Formula 1 (F1) has secured a new broadcasting agreement with Apple TV for the United States. This exclusive five-year deal, announced on Friday, will take effect in 2026. It comes with a substantial financial commitment estimated at $160 million annually.
Transition from ESPN to Apple TV
ESPN has been the broadcaster for F1 since 2018, with its current contract concluding at the end of this year. In a statement, ESPN expressed pride in its collaborative efforts with Formula 1 and wished the series success moving forward.
Strategic Collaboration Leading to New Deal
The partnership between Apple and F1 has blossomed over the past three years, particularly through the production of the successful film “F1 The Movie.” F1 president Stefano Domenicali emphasized this shared vision, highlighting aims to attract both existing fans and new audiences.
Future of F1 in the U.S.
Apple’s senior vice-president of services, Eddy Cue, expressed excitement over the new opportunity. He emphasized the goal of providing Apple TV subscribers with unprecedented access to one of the fastest-growing sports globally.
Ongoing F1 Season and Competitors
Currently, the F1 circuit features a competitive battle for the drivers’ title. Prominent contenders include Oscar Piastri and Lando Norris, who are both competing at Austin’s Circuit of the Americas. Max Verstappen from Red Bull is also among the top drivers, though he trails the McLaren duo by over 40 points with only six races left in the season.
- New Broadcaster: Apple TV
- Contract Duration: Five years (starting in 2026)
- Annual Deal Value: $160 million
- Current Broadcaster: ESPN (ending 2023)
- Major Competitors in Season: Oscar Piastri, Lando Norris, Max Verstappen
- Current Race Location: Circuit of the Americas, Austin
This new broadcasting agreement marks an exciting chapter for F1 in the United States, promising enhanced accessibility and engagement for fans across the country.
