Adam Selman is set to bring a vibrant new era to Victoria’s Secret as the brand’s executive creative director. Having taken on the role early this year, he is preparing for his first runway show, scheduled for next week. Selman previously served as the chief design officer for Rihanna’s Savage x Fenty, gaining recognition for his unique design style.
Reviving Victoria’s Secret
Victoria’s Secret has faced challenges in recent years, losing cultural relevance due to past controversies and criticism about inclusivity. Selman approaches this task with optimism, acknowledging the pressure while also expressing excitement about the creative process. He aims to shift the brand’s image to create a more joyful, engaging experience for consumers.
Unique Design Philosophy
Known for his sophisticated yet playful aesthetic, Selman is committed to designing for individual models, crafting pieces that resonate with their personalities. His past work has included iconic designs for celebrities like Rihanna, Beyoncé, and Lady Gaga. His aim is to provide a bespoke look for each model, ensuring authenticity in presentation.
- Key Designers and Collaborators: Adam Selman
- Celebrity Influence: Designed for Rihanna, Beyoncé, and Lady Gaga
- Design Approach: Bespoke pieces tailored to individual models
Innovative Show Themes
This year’s show will feature familiar faces like Alex Consani and Imaan Hammam, showcasing designs inspired by Victoria’s Secret’s famous fragrances. Selman has organized the show into thematic sections, such as the First Light section and the Black Tie section, aiming to tell deeper stories instead of relying on kitschy representations.
Cultural Relevance and Engagement
Understanding the need for authenticity, Selman emphasizes the importance of engaging with a new audience. He plans to incorporate exciting elements, or “Easter eggs,” into the show, playing homage to the brand’s past. This strategy is designed to draw in dedicated fans and encourage them to explore the history of Victoria’s Secret.
Redefining Stage Presence
Selman’s creative vision for the runway show emphasizes a fast-paced, visually captivating experience. He aims to keep the audience engaged with diverse visuals and musical performances from artists like Karol G, Madison Beer, Twice, and Missy Elliott. He acknowledges the need for an exciting and dynamic show that reflects today’s culture.
Embracing Change in Design
While the iconic Victoria’s Secret wings will still feature, Selman plans to innovate by avoiding feathers in their construction. This decision aligns with a commitment to ethical fashion practices while maintaining a sense of artistry in design. His ultimate goal is to convey a sense of joy and transformation through the collections.
As the fashion world watches, Adam Selman is set to redefine Victoria’s Secret, inviting all to join in this vibrant new chapter. With his distinctive vision and fresh approach, he aims not only to regain relevance for the brand but also to foster a deeper connection with consumers in today’s evolving marketplace.
