Artificial intelligence-generated videos are dominating social media platforms like TikTok and Instagram. Among the most notable content is the portrayal of entrepreneur François Lambert covered in Nutella. These videos also feature famous personalities, including the late Michael Jackson and Queen Elizabeth II, in humorous settings.
AI Videos on Social Media
AI-generated content has gained significant traction in recent months. Influencers like Jake Paul are depicted with exaggerated accents, while various whimsical scenarios unfold. Examples include animals swirling in tornadoes and infants making daring escapes from their parents’ arms.
The Technology Behind AI Videos
Popular AI applications driving this trend include Sora 2 from OpenAI and Veo 3 from Google. Laurence Grondin-Robillard, an associate professor at the School of Media at UQAM, notes that these tools are user-friendly. They enable anyone to create and share videos effortlessly, without needing extensive editing skills.
Identifying AI-Generated Content
Recognizing AI-produced videos can be increasingly challenging. Here are some tips:
- Look for Sora’s logo, which often appears in generated videos.
- Observe background details for inconsistencies, such as pixelated or blurry secondary characters.
Grondin-Robillard emphasizes the importance of scrutinizing small details that may not fit into the real world.
Privacy Concerns with AI Technology
François Lambert’s participation in these videos highlights the ethical concerns surrounding AI technology. The Cameo feature on Sora 2 allows users to authorize their likeness for content creation. However, Grondin-Robillard expresses unease about sharing biometric data, emphasizing the potential risks involved.
She warns users to reconsider engaging with platforms that utilize AI-generated content, noting that if a service is free, personal data may be sold or misused.
François Lambert’s Stance
In response to the AI-generated videos featuring him, Lambert expressed enjoyment in participating. However, he urged creators to be mindful and maintain good taste in their content.
Platform Regulations
Both TikTok and Meta have introduced labeling systems to identify AI-generated videos, increasing transparency. Nevertheless, it remains crucial for creators to disclose that their content is AI-generated for these measures to be effective.
