SKIMS, the shapewear line founded by Kim Kardashian, has unveiled a provocative new product: the Faux Hair Micro String Thong. Announced on October 15, 2025, this daring panty features faux pubic hair, available in twelve different shades.
Unprecedented Launch and Social Media Buzz
SKIMS promoted the Faux Hair Micro String Thong with a vibrant campaign video that mimics 1970s game shows. The launch post, captioned “Just Dropped: The Ultimate Bush,” highlights the product’s unique aspect. Kardashian’s brand encourages consumers to express individuality by stating, “your carpet can be whatever color you want it to be.”
As of October 15, the thong quickly sold out in all available colors. SKIMS described it as “our most shocking panty, ever,” reflecting the bold nature of their offerings.
Mixed Reactions from the Public
The product has sparked a flurry of opinions on social media. Some users have humorously questioned the need for such an item, while others have praised SKIMS’ marketing strategy. One user humorously noted, “Years of laser and here we are…,” highlighting contrasting sentiments about body hair. Public discussions included:
- “This is literally insane. Who asked for this?”
- “Are we unable to grow our own bush for some reason?”
- “Do we wash this in the washer or use shampoo and conditioner lmao.”
Conversely, some fans recognize the clever marketing behind the product, stating, “Smart way to bring people to your website, have them laughing, then them ending up buying actual cute stuff they don’t even need.”
SKIMS’ Controversial Product Line
This launch is not SKIMS’ first venture into controversial territory. Earlier this year, the brand introduced its inaugural face product, the Face Wrap. This item aims to sculpt the jawline while claiming to reduce puffiness through overnight compression. However, medical professionals assert there are “no meaningful skin benefits” from such compression.
Additionally, SKIMS has previously released a bra with fake nipples and accompanying nipple rings designed to be visible through clothing. These products reflect the brand’s ongoing commitment to challenging conventional beauty standards.
