Kim Kardashian has made waves again with the launch of an unconventional thong as part of her Skims underwear line. This new product, dubbed the “ultimate bush,” features fake pubic hair and aims to challenge traditional beauty norms.
Details of the Skims Thong
This daring thong is designed with a mix of curly and straight faux hair, available in twelve different shades. Sizes range from XXS to 4XL, ensuring a wide assortment for various body types. Each garment is handmade from a super sheer, stretch mesh material.
Marketing and Reception
The launch’s marketing strategy features a nostalgic 1970s game show theme. The Skims website presents a grainy image with a male host asking, “Does the Carpet Match the Drapes?” as a playful nod to pubic hair.
The product listing states: “With this iconic new panty, your carpet can be whatever color you want it to be.” Despite its boldness, all sizes of the thong are currently sold out, with interested shoppers encouraged to join a waitlist.
- Retail Price: $32
- Available Sizes: XXS to 4XL
- Colors: 12 different shades
Social Media Buzz
Online reactions have varied, with some questioning the practicality of the design. Responses to the launch included comments such as “I can grow one of these myself in like 48 hours” and “Nobody asked for this.”
Cultural Commentary
Liza Betts, a researcher and Senior Lecturer in Cultural and Historical Studies at the London College of Fashion, provided a critical perspective. She expressed that a true embrace of natural pubic hair would be more revolutionary than the current product’s stylized version. “What would be really shocking is for Skims to really embrace the notion of the ‘Ultimate Bush’,” she noted.
As the conversation continues, Skims has yet to issue a formal response regarding the launch and its public reception. Nevertheless, the introduction of this unique thong highlights Kim Kardashian’s ability to keep her brand at the forefront of cultural discussions.
