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Ford Teams with Cowboy to Prevent Key Fob Loss

Ford has recently collaborated with renowned cowboy designer Andy Andrews to introduce a unique solution aimed at preventing key fob loss. This new accessory, named the “Truckle,” coincides with the 50th anniversary of the iconic Ford F-150 truck. The Truckle is essentially a decorative belt buckle that not only enhances style but also securely holds your Ford key fob.

Introduction to the Truckle

The Truckle is a handcrafted accessory made from German silver and jeweler’s bronze. It features a beautifully engraved Ford F-150 design on the front, while the back has a compartment perfectly sized for holding a modern Ford fob. This innovative product aims to eliminate the frustration of losing your key fob, which can result in significant inconvenience and potential costs.

Collaboration with a Cowboy Designer

  • Designer: Andy Andrews, owner of A Cut Above Buckles.
  • Background: A former bull rider and experienced in western fashion since the early 1980s.
  • Company Founded: A Cut Above Buckles was established in 1999, specializing in custom belt buckles.

Andrews, who has a rich background in cowboy culture and a long history with Ford trucks, is a perfect fit for this collaboration. He creates custom buckles often used as trophies in rodeos, making him an ideal partner for Ford’s innovative approach.

Features of the Truckle

The Truckle is designed for practicality as much as aesthetics. It employs a sturdy mechanism consisting of friction, a lip, and a physical latch to secure the key fob. Users can easily access their vehicle’s remote features while the fob is housed in the buckle.

Specifications and Availability

  • Suitable for: All Ford fobs manufactured from 2018 onwards.
  • Price: Approximately $200.
  • Production: Limited quantities will be made available.

Though some may view this product as unconventional, the Truckle is gaining attention for its clever design and functionality. Ford positions it as not just an accessory but a means of reducing the common issue of misplaced key fobs, especially important for those who rely heavily on their vehicles.

Conclusion

Ford’s partnership with designer Andy Andrews to create the Truckle showcases a creative blend of utility and style. This accessory not only pays homage to the F-150’s legacy but also provides a practical solution for modern vehicle owners. With its unique design and functionality, the Truckle may soon become a must-have for Ford enthusiasts looking to protect their key fobs.

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