Ferrero Travel Market has launched a significant campaign to promote the debut of Tic Tac Two in travel retail. This initiative is done in collaboration with Avolta and Ticketmaster, targeting young consumers effectively.
Tic Tac Two Campaign Overview
The campaign began in mid-September and will run through October. It is strategically placed in high-traffic airport locations, including:
- Barcelona
- Ibiza
- Palma de Mallorca
This approach aims to attract Gen Z and Millennial audiences to the new sugar-free Tic Tac offerings.
Product Details
Tic Tac Two features a unique double-layered flavor profile, appealing to loyal fans of the brand. The sugar-free formula was first introduced at the 2024 TFWA World Exhibition and quickly gained traction among younger global travelers.
The product comes in two distinct flavors:
- Strawberry & Lime
- Spearmint Fresh & Mild
Each box contains 38 Tic Tac Twos, with each piece being double the size of classic Tic Tac pills. This innovative design allows consumers to experience two flavors at once.
Competition and Engagement
The travel retail-exclusive campaign includes an exciting competition. Consumers who purchase two Tic Tac Two products have the chance to win a Ticketmaster voucher worth up to €300 (approximately US$347).
The partnership with Ticketmaster reinforces Tic Tac’s association with music and festival culture, further engaging younger audiences. Participants must be enrolled in the Club Avolta loyalty program to enter the competition. A total of ten vouchers will be available at each location.
Marketing Support
To maximize awareness and participation, the campaign is supported by a branded newsletter and notifications sent to Club Avolta members. Ferrero Travel Market General Manager Sergio Salvagno expressed excitement about this new venture.
He stated that the launch of Tic Tac Two marks a pivotal moment for the brand in travel retail. Through collaborations with Avolta and Ticketmaster, Ferrero aims to provide relevant and engaging experiences for today’s travelers.
This campaign is a clear representation of how Ferrero is evolving its travel retail strategy to connect with various consumer profiles and adapt to changing purchasing behaviors.
