Apple has announced a rebranding of its video-on-demand streaming service, moving from Apple TV+ to simply Apple TV. This change was revealed in a press release that primarily discussed the upcoming release of F1: The Movie on December 12.
Apple’s Streaming Service Rebranding
In a notable shift, Apple referred to its streaming service as Apple TV instead of the previous Apple TV+. This rebranding aims to establish a “vibrant new identity,” although specifics about this new identity remain unclear. Current access to the service via a browser or smart TV app still displays the old Apple TV+ branding.
Changes in the Streaming Landscape
This rebranding mirrors recent trends in the streaming industry. For instance, HBO Max recently changed its name to simply HBO, while ESPN+ transitioned to ESPN. Apple’s update is relatively subtle, yet it may create confusion between Apple’s streaming service and its Apple TV app.
Distinguishing Apple TV Offerings
Previously, Apple TV referred to its streaming hardware, which was named Apple TV until 2015. Post-2015, the names began reflecting their maximum resolution capabilities, such as Apple TV 4K. Users can choose to subscribe to one or more of Apple’s offerings without purchasing the others. However, watching content on its streaming service through dedicated hardware does require the Apple TV app.
- Service Name Change: From Apple TV+ to Apple TV
- Key Release: F1: The Movie on December 12
- Previous Branding: Apple TV+ continues to display on browsers and apps
- Similar Trends: HBO Max to HBO, ESPN+ to ESPN
This rebrand may ultimately lead to challenges in distinguishing between the streaming service and the app itself. Clarity surrounding Apple’s video-on-demand service and its related offerings remains essential for consumers navigating the evolving streaming landscape.
