Kylie Jenner is facing backlash over a promotional video for her new King Kylie Cosmetics collection. The clip, shared on Instagram, features Jenner in a jail setting, handcuffed and flanked by police officers. This portrayal has sparked a debate among fans and critics alike.
Controversial Imagery
In the video, the 28-year-old reality star sports a black leather outfit and chunky jewelry, reminiscent of her rebellious persona popularized in the mid-2010s. The video concludes with a whisper of “King Kylie” as text announcing the collection appears on screen.
Fan Reactions
- Supportive comments came from celebrities like Hailey Bieber and Lauren Sánchez Bezos.
- Fans expressed excitement, with comments like “KING KYLIE IS BACK.”
Criticism and Concerns
However, critics argue that the imagery is tone-deaf, given the current climate surrounding immigration enforcement and policing in the U.S. Some social media users expressed outrage, highlighting the disconnect between Jenner’s promotional content and real-world issues.
- Comments on Reddit pointed out the irony of her releasing the promo alongside ongoing “No Kings” protests.
- Some users compared the backlash to Kendall Jenner’s controversial 2017 Pepsi ad, which was also criticized for its insensitivity.
Comparison to Past Controversies
The promotional campaign has drawn parallels to previous instances where celebrity marketing fell flat. Jenner’s sister faced immense criticism for her ad, leading to a swift retraction. Critics are now questioning whether Jenner is trying to replicate that same controversy.
Conclusion
As it stands, Jenner has not publicly addressed the controversy surrounding the video. The public discourse continues, with divided opinions on the appropriateness of the promotional tactics used for her new makeup line.
