PEUGEOT and Attitude will join forces at Pride in London, scheduled for July 4th. This event follows the PEUGEOT Attitude PRIDE Awards Europe on July 3rd, marking a pivotal week that celebrates a decade of the awards.
Celebrating Pride and Allyship
In a notable collaboration, PEUGEOT will lead a contingent of 100 participants through London’s streets. This group includes winners from both the current and previous editions of the PRIDE Awards, alongside prominent figures from the Attitude community. The celebration emphasizes the importance of visibility and allyship within the LGBTQ+ community.
A Rich Legacy of Support
This year marks PEUGEOT’s third consecutive year as the headline partner for the PRIDE Awards. In previous years, the brand actively participated in Birmingham Pride. Attendees experienced a display of PEUGEOT vehicles adorned with rainbow-themed designs, including the E-3008 and E-5008 models showcasing the Pride flag colors.
First-Time Participation by Attitude Magazine
- This participation represents Attitude’s inaugural march at Pride in London, thanks to PEUGEOT’s support.
- Darren Styles OBE, publisher of Attitude, expressed gratitude for this collaboration, highlighting its significance in promoting allyship.
- The parade aligns with the tenth anniversary of the PRIDE Awards, intensifying its celebratory essence.
PEUGEOT Attitude PRIDE Awards Europe Details
The awards ceremony and charity lunch will occur on July 3rd at The Chancery Rosewood. Proceeds from this event will benefit the Attitude Magazine Foundation, supporting various LGBTQ+ initiatives. Additionally, a special edition of Attitude magazine honoring the PRIDE Awards winners will be released on the same day.
PEUGEOT’s Commitment to Sustainability
PEUGEOT continues to enhance its electric vehicle lineup, reaffirming its commitment to sustainable practices. With a comprehensive range including 12 electric models, the brand leads the market in the electric B-segment and light commercial vehicles in Europe.
Through initiatives like the 8-year/100,000-mile PEUGEOT CARE coverage, the company ensures that customers can drive with confidence. Furthermore, PEUGEOT supports various educational programs, aiming to inspire younger generations and foster innovation in the automotive industry.
Join PEUGEOT and Attitude as they celebrate Love, Pride, and Allyship on July 4th in London.
