Chili’s has revived its iconic baby back ribs jingle, this time featuring the talented Lizzo. The singer showcased her unique take on the classic tune in a video released on Wednesday.
Lizzo’s Creative Spin on a Classic
This latest video pays tribute to the original 1996 commercial, where Chili’s employees sang while using kitchen items as instruments. Lizzo adds her creativity by performing with a rib flute, humorously prompting an onlooker to ask, “Is that a rib flute?” Additionally, she created a new verse and recorded an acapella version of the classic jingle.
About Lizzo
- Lizzo is famous for hits such as “Truth Hurts” and “Good as Hell.”
- She has won several Grammy and Emmy awards.
- The artist has recently discussed her dietary shift back to incorporating animal proteins.
Lizzo expressed her excitement about the collaboration, noting that Chili’s was a significant part of her childhood. She humorously recalled dressing up as a fried mozzarella cheese pull for Halloween when she was younger.
A Memorable Collaboration
In Lizzo’s own words, “When they reached out about collaborating, I couldn’t say yes fast enough. I don’t think there’s a more memorable jingle, so when putting my own spin on it, I really wanted to honor that history while also making it feel fun and very me.”
The new campaign spotlights Chili’s baby back ribs, which underwent a recipe enhancement last year. The improved version features larger ribs with a crispy exterior coated in caramelized barbecue sauce. These upgrades are part of a broader menu revamp that contributed to notable sales and customer growth for the chain over the past two years.
The Jingle’s Legacy
The baby back ribs jingle is not just a marketing tool; it’s a vital part of Chili’s brand history. Over the years, the brand has produced several renditions, including one with the R&B group Boyz II Men in 2023. This continuity reflects the brand’s commitment to blending nostalgia with modern flair.
