Jasmine Müller has made waves as a prominent influencer even before her participation in Love Island 2026. This unexpected twist has sparked curiosity among viewers, as many contestants typically join the show with hopes of building their social media presence, while Jasmine enters with an already established career.
Influencer Status and Followers
Jasmine has amassed a significant following across various platforms, particularly on Instagram. She boasts over 133,000 followers, which is more than the combined total of many other female contestants on the show. Her Instagram features a blend of fashion, beauty, travel, and lifestyle content, showcasing glamorous holiday snapshots and stylish outfit posts.
Engagement and Collaborations
Her sponsored content includes collaborations with major brands like Savage X Fenty. Jasmine’s Instagram Reels are particularly successful, often attracting around 100,000 views, with select videos even surpassing one million views. This impressive engagement is one reason why viewers were astounded by her decision to join Love Island.
Other Social Media Platforms
On TikTok, where she goes by the username @jasminegmuller, Jasmine has approximately 130,700 followers. Her TikTok content leans more towards personal lifestyle, emphasizing vegan food experiences, particularly in collaboration with her sister, Bella. She shares numerous reviews of vegan restaurants and food spots, creating a distinct playlist called “For My Vegan Baddies.”
Beyond food, Jasmine engages her audience with chatty videos about her upbringing and personal stories, fostering a connection with her followers. Her TikTok features playlists dedicated to beauty, hair, and lifestyle vlogs, covering a range of topics.
YouTube Channel
Jasmine also runs a YouTube channel, though her activity there has decreased in recent months. With over 7,500 subscribers, her channel primarily features vlogs that provide glimpses into her everyday life. Her content saw a boost in frequency during the Covid lockdown, but she has not uploaded new videos recently, with her last post dating back around seven months.
Entrepreneurial Pursuits
In addition to her social media endeavors, Jasmine co-owns a fashion brand named Mahila, alongside her sister Bella. The brand promotes bold and confident fashion choices for women. As Jasmine seeks love in the villa, she simultaneously continues to cultivate her multifaceted career outside of it.
With her entrepreneurial spirit and substantial online presence, Jasmine Müller exemplifies a modern influencer’s journey—one that combines personal storytelling with business acumen and brand collaboration.
