Meghan Markle appears to be facing significant challenges as she navigates her new life in Los Angeles. After six years since her departure from royal duties, recent events indicate a shift in American sentiments towards the Duchess of Sussex.
Declining Popularity in the United States
Meghan Markle’s popularity has taken a notable hit in early 2026. Polling data reveals that only 29% of Americans view her positively, while 27% have a negative opinion. This results in a modest net approval rating of +2.
This marks a considerable decline from the previous year, where she enjoyed a +15 rating. In the third quarter of 2025, 37% of respondents liked Meghan, contrasted with 22% who disliked her.
Impact on Business Ventures
Recent developments are also impacting Meghan’s business, As Ever. The online store has witnessed a drop in traffic, particularly from the U.S.—the sole market for her products. In December 2025, the website received approximately 246,000 visits, with 108,000 originating from the U.S. However, by April 2026, this figure dwindled to 178,000, including only about 61,500 from American users.
This declining interest raises questions about the viability of her business model. Meghan focuses on high-end products like scented candles and jam, which are widely available in typical supermarkets. As the data suggests, fewer visits mean potentially dwindling sales, putting the future of her venture at risk.
Controversies and Backlash
Additionally, Meghan has faced criticism for perceived hypocrisy. Footage from 2016 surfaced in which she condemned overpriced candles as “obnoxious.” Currently, her As Ever site features candles priced at an exorbitant $256. Critics point out this discrepancy as a significant contradiction.
Moreover, she has been accused of further hypocrisy after sending a lavish £300 hamper to a fan who had previously trolled senior royals, despite her public stance against online hate.
Celebrity Relationships and Public Perception
The Duke and Duchess of Sussex are reportedly falling out of favor with influential figures in the entertainment industry, including key players like Anna Wintour. This perception contributes to their ongoing challenges, affecting both their public image and business prospects.
In summary, Meghan Markle’s current predicament highlights a decline in her American popularity and subsequent struggles with her business. As she attempts to navigate these complexities, questions regarding her brand strategy and public image continue to arise.
