Who Is the World Cup Really For? – The Athletic

The 2026 FIFA Men’s World Cup is poised to unfold in a world rife with geopolitical tensions and economic disparities. This edition of the tournament, featuring 48 nations and 104 matches across the U.S., Canada, and Mexico, ironically heralds a paradox: greater inclusivity on the field but diminished accessibility for fans who embody the spirit of the game. Who, exactly, does this World Cup serve?
Brink of a New Era: The Costs and Consequences
The need for a grand spectacle like the World Cup remains unfazed by the evolving global context. Yet, this iteration seems to cater more to corporate interests rather than the passionate supporters who breathe life into the sport. FIFA’s decision to expand the lineup from 32 to 48 teams ostensibly opens doors for more nations, but the financial burden attached to attending the tournament has skyrocketed. Ticket prices have reached exorbitant heights, prompting critical voices to label the ticketing strategy a “monumental betrayal.”
Stakeholder Impact Overview
| Stakeholder | Before | After |
|---|---|---|
| Fans | Accessible pricing, easier travel | High costs, restricted access, more scrutiny |
| Players | One calendar, a clear focus on play | Exhausting schedule due to expanded format |
| FIFA | Sustained revenue, some fan engagement | Maximized profit margins, diluted fan connection |
| Host Countries | Opportunity for global image enhancement | Geopolitical tensions overshadowing event |
The Dichotomy of Inclusion vs. Exclusion
This World Cup, hailed as “United 2026” at its inception, juxtaposes its noble intentions with the stark realities of today. The promised unity among the North American hosts now feels frayed, challenged by trade disputes and unsympathetic immigration policies that bar many loyal fans from attending. For supporters from countries with stringent visa requirements, such as Iran and Haiti, the obstacles are insurmountable.
The irony is palpable: a tournament built on inclusivity risks becoming a showcase for affluent elites while sidelining the very fans who define it. Even travel arrangements have become a source of revenue rather than hospitality, as evidenced by the decision to charge $95 for a bus ride to a match—an exorbitant cost compared to past hosts like Germany and Russia, which provided free transit options.
Geopolitical Climate and Local Ripple Effects
The stormy geopolitical climate casts a long shadow over the tournament. For instance, the symbolic emptiness at the World Cup group stage draw when Iranian delegates faced visa denials starkly illustrates the high stakes at play. In Canada and the U.S., individuals have expressed concerns over human rights practices, which further emphasizes the disconnect between the world’s most beloved sport and the political theatrics surrounding it.
Locally, there’s a palpable hunger among immigrant communities. Match days will see Moroccan-Americans gathering to cheer for their team, reminiscent of connections that run deep and wide across different cultural backgrounds. Yet, their ability to physically partake in the event is marred by systemic barriers that threaten to keep them on the sidelines.
Projected Outcomes: A Fragile Future
As the tournament approaches, several developments are poised to unfold:
- Fan Mobilization: Grassroots movements may arise, advocating for accessible pricing and elevated inclusivity to push FIFA to reconsider its strategy.
- Visibility of Geopolitical Issues: Expect ongoing scrutiny of FIFA’s political engagements, especially as related to visa policies and national restrictions impacting fans.
- Potential for Backlash: Disillusionment among traditional soccer enthusiasts could spark protests, raising questions about the tournament’s integrity and its future impact on the global game.
In summation, the 2026 World Cup bears the weight of unresolved conflicts and exclusionary practices that undermine its very essence. While millions remain invested in the joy of the game, the question looms larger: Is this World Cup truly a celebration of football, or merely a stunning elaboration of privilege and profit? Without answers, the pulse of soccer faces a critical crossroads.



