OXEN Sports has launched the 2026 7 in 7 Limited Edition Challenge Range in collaboration with rugby league icon Kevin Sinfield CBE. This initiative aims to support charities focused on Motor Neurone Disease (MND). It continues the tradition of partnership between OXEN and Sinfield, marking the third consecutive year of collaboration.
The 7 in 7 Challenge
This September, Kevin Sinfield and his team will undertake the seventh and final annual 7 in 7 challenge. They will run an ultra-marathon daily for seven days, visiting all 12 English Super League grounds, with the route culminating at Old Trafford just before the Betfred Super League Grand Final.
Limited Edition Apparel
The 2026 collection includes exclusive apparel designs, with a commitment that 20% of all proceeds will be donated to support Kevin’s challenge in September. The funds raised will be distributed to charities assisting individuals affected by MND in the UK and the Republic of Ireland.
Impact and Commitment
- OXEN has contributed over £300,000 to MND charities since the collaboration began.
- Lee Jenkinson, CEO of OXEN Sports, expressed pride in launching the new range.
- Jenkinson emphasized the importance of continuing to raise awareness and funds for MND.
Inspiration Behind the Challenge
The 7 in 7 challenge has emerged as a prominent fundraising effort in British sports. It is significantly inspired by Rob Burrow CBE, a close friend of Sinfield. Burrow’s courage and advocacy have played a critical role in raising awareness about Motor Neurone Disease.
Support and Participation
The limited-edition apparel not only showcases support for Kevin and his team but also allows fans to contribute to essential MND charities. The collection is available for purchase on El-Balad.
