Sportradar Group AG has announced a multi-year extension of its agreement regarding data and audiovisual (AV) betting rights for The Championships, Wimbledon. This renewal extends beyond 2026 and reaffirms Sportradar’s exclusive global distribution of official data and AV betting rights for the prestigious event.
Sportradar’s Commitment to Innovation
Originally secured through Sportradar’s acquisition of IMG ARENA in 2025, this agreement encompasses both the main draw and the Qualifying Competition of Wimbledon. With this extension, Sportradar aims to deepen its integration of official data into innovative betting solutions.
Delivering Extensive Tennis Coverage
- Sportradar provides data for over 40,000 tennis matches each year.
- The partnership includes advanced micro betting and player markets.
These features utilize Sportradar’s real-time odds to enhance engagement during in-play scenarios, making the betting experience more immersive.
Leadership Comments
Moritz Gloeckler, Executive Vice President of Rights and Strategic Projects at Sportradar, noted, “The Championships is one of the most iconic properties in global sport. Our exclusive partnership with the All England Club ensures the integration of the most accurate real-time data.”
Paul Davies, Associate Director of Broadcast, Production & Media Rights at the All England Club, emphasized the importance of accurate data in maintaining the event’s integrity. He stated, “We are pleased to continue our relationship with Sportradar, ensuring that Wimbledon’s official data is delivered globally.”
Enhancing Fan Engagement and Integrity
This renewed agreement showcases Sportradar’s dedication to supporting innovation and enhancing the experience for both fans and bettors. By integrating advanced live markets and capabilities, Sportradar is set to enhance engagement throughout every competition aspect.
