Richard Mille, the renowned luxury watch manufacturer, announced the opening of two new boutiques in 2026. These locations are in Monaco and Bangkok, two cities known for their appreciation of high-end timepieces.
New Boutique in Monaco
The Monaco boutique will serve as a flagship store for Richard Mille, enhancing its longstanding relationship with the Principality. This connection dates back to before the brand’s inception and is deeply rooted in the culture surrounding luxury watches.
Peter Harrison, CEO of Richard Mille EMEA, emphasized the importance of this new flagship. He stated, “It allows us to enhance how we welcome and engage our clients.” The boutique aims to reflect Monaco’s unique spirit and offers an immersive and personalized experience for its clientele.
Bangkok’s First Richard Mille Boutique
The Bangkok store, located at the Siam Kempinski Hotel, marks Richard Mille’s first boutique in Thailand and the thirteenth in Asia. Spanning over 280 square meters, the boutique showcases the brand’s evolving design language and connects with Thailand’s rich artistic and architectural heritage.
Features of the Bangkok Boutique
- Dedicated watch servicing area.
- Private lounge inspired by traditional Thai architecture.
Alexandre Mille, the commercial director and son of the brand’s founder, highlighted the strategic reasoning behind opening in Bangkok. He noted the loyalty of Thai customers and the desire to offer them a local hub for service and interaction with the brand.
Both boutiques reflect Richard Mille’s commitment to enhancing its presence in global markets while providing exceptional service to its dedicated clientele.
