Domino’s Pizza is launching a brand refresh aimed at enhancing its appeal to a younger audience. This marks the first significant redesign in 13 years, showcasing a modern and playful aesthetic while maintaining the brand’s beloved attributes.
Key Elements of Domino’s Revamp
- New Visual Identity: The refresh introduces brighter colors, a bold typeface, and eye-catching packaging.
- Catchy Jingle: A new jingle, titled “Dommmino’s,” brings a fresh audio identity to the brand.
- Celebrity Collaboration: The jingle is performed by five-time GRAMMY® nominated artist Shaboozey.
Embracing Modernity
The updated branding reflects a commitment to making the pizza experience more craveable. Andrew Trumbull, Domino’s Chief Marketing Officer, emphasizes the importance of staying connected with customers through innovative designs.
The plan includes a vibrant palette, redesigned team uniforms, and a new visual expression across various platforms, including the website and ordering app.
Enhanced Packaging and Design
Domino’s packaging will feature the iconic logo prominently. This includes a simplified design that is both vibrant and instantly recognizable. Special editions like the Handmade Pan and Parmesan Stuffed Crust boxes will have a premium feel, utilizing black and metallic gold elements.
Next Steps for the Brand
The refresh will roll out across the U.S. and other international markets in the coming months. Key touchpoints will include television and digital advertising, as well as in-store graphics and promotional materials.
As Domino’s redefines its brand, it aims to continue leading in the competitive pizza market, striving to innovate while keeping the customer experience at the forefront.
