Ferrari, the renowned Italian luxury sports car manufacturer, recently announced an increase in its revenue projections for 2025. This decision comes on the heels of unveiling significant details about its first fully electric vehicle, the Ferrari Elettrica.
Ferrari Elettrica: A New Era of Electric Luxury
CEO Benedetto Vigna presented the new powertrain and chassis of the Elettrica at a recent event. While production numbers and pricing remain undisclosed, the vehicle is set to commence deliveries in late 2024, with design details expected to be revealed in spring 2024.
New Business Plan and Product Lineup
Under its updated five-year strategy, Ferrari aims to diversify its product offerings:
- 40% will consist of core internal combustion engine models.
- 40% will be hybrids.
- 20% will be fully electric vehicles by 2030.
Ferrari plans to launch an average of four new models each year during this period. The Elettrica is a step toward attracting new customers, representing a novel segment for the brand.
Innovative Features and Sustainability
The Elettrica leverages over 15 years of electrification research, building upon lessons learned from Formula 1 technology. To maintain the iconic Ferrari experience, the vehicle will feature accelerometers on the rear axle that capture powertrain vibrations, generating a sport-like roar. Additionally, drivers will have the option to select from five different power levels for an exhilarating driving experience.
Ferrari is committed to sustainability. The chassis and body shell of the Elettrica will comprise 75% recycled aluminum, contributing to a reduction of 6.7 tons of carbon dioxide emissions per vehicle. Most critical components, including the battery and software systems, will be manufactured in-house, reinforcing Ferrari’s dedication to quality and performance.
Financial Projections and Market Conditions
Ferrari’s revised forecast anticipates revenues exceeding 7.1 billion euros (approximately $8.2 billion) this year, a slight increase from prior estimates. The company also aims for earnings before interest, taxes, depreciation, and amortization (EBITDA) of 2.7 billion euros, projecting a margin above 38.3%.
Looking ahead to 2030, Ferrari is targeting net revenues of 9 billion euros and an EBITDA of at least 3.6 billion euros, with a significant profit margin. Chief Financial Officer Antonio Picca Piccon noted that the confirmation of 15% tariffs on European car imports to the U.S. has reduced uncertainties in their market strategy.
This comprehensive approach signals a robust future for Ferrari, blending luxury with innovation while adapting to the evolving automotive landscape.
