Allwyn is marking the 30th anniversary of National Lottery Scratchcards by introducing a unique giveaway. The company has partnered with renowned artist Hattie Stewart to create limited-edition ‘Scratch-Coins’. From May 23, these coins will be available at select retailers across the UK.
Exclusive ‘Scratch-Coin’ Giveaway Details
The exclusive ‘Scratch-Coin’ giveaway aims to reward customers who purchase any National Lottery Scratchcard, including the newly launched ‘£300,000 Birthday’ Scratchcard. This special game is priced at £2 and offers players a 1 in 3.33 chance of winning, with a top prize of £300,000.
Participating Retailers
- Go Local – 380 Dumbarton Road, Glasgow
- Costcutter – 96–98 Bristol Street, Birmingham
- Houghton & Wyton Community Shop – The Green, Houghton
- New Southgate Food Centre – 137–141 High Road, London
- Victoria Wine & Spiritz – 213–215 Scraptoft Lane, Leicester
- Your Store – 11 Burwash Road, Brighton & Hove
- Nisa Sevenways – 218 Derbyshire Lane West, Manchester
- S And M Stores – 141 Southbank Road, Coventry
- NASDA Stores – 9 The Street, Rayne, Braintree
- Jules Convenience (Premier) – 83-85 Haybridge Road, Telford
Each of the ten selected retailers will receive 500 Scratch-Coins to gift to customers, creating an engaging experience that celebrates the anniversary of Scratchcards.
Celebrating Retail Partnerships
These retailers were specifically chosen for their longstanding commitment to The National Lottery. Karl Southworth, Head of Field Sales at Allwyn, emphasized that this promotion not only rewards partners but also enhances community engagement. He noted that Allwyn’s entire network of 43,500 retailers contributes significantly to raising £33 million weekly for good causes across the UK.
Artist Hattie Stewart’s Contribution
Hattie Stewart, known for her vibrant and playful artistic style, designed the Scratch-Coin to encapsulate the excitement of playing Scratchcards. She stated, “Scratching is such a satisfying ritual. I wanted the coin to feel fun, celebratory, and full of personality.”
National Lottery’s Impact
The National Lottery, operated by Allwyn, has been instrumental in funding community projects across the UK since its establishment in 1994. With over £53 billion raised, it supports more than 680,000 initiatives, significantly impacting local communities. Players contribute to this effort, generating around £33 million every week for various good causes.
For more information on participating retailers and the Scratch-Coin initiative, please visit El-Balad.
