Brentford Football Club has secured the top spot in the Premier League’s Matchday Fan Experience and Engagement Survey. This achievement highlights the club’s ongoing commitment to improving the matchday experience at the Gtech Community Stadium.
Brentford’s Performance in the Survey
Brentford’s score of 80.8 marks a significant achievement, returning to the top position for the first time since the 2022/23 season. Previously, the club held second place for two consecutive years.
- Survey participants: Nearly 32,000 match attendees from all Premier League clubs.
- Brentford fans surveyed: Over 1,100, an increase from last year.
- Brentford ranks in the top six for all survey measurements.
Fans’ Positive Feedback
Supporters shared encouraging views, with 96% feeling positive about the atmosphere at the stadium. Additionally, 95% expressed satisfaction with the inclusivity of the club’s experience.
- High scores for family-friendly environment.
- Low incidents of negative fan behavior, below the league average.
Key Improvements Based on Fan Feedback
The club introduced several enhancements in response to fan comments. Notable updates include:
- In-stadium Wi-Fi service, ranking third in the league.
- New food and drink tasting events, resulting in a second-place score for quality and variety.
Efforts to enhance service, especially from ticket office staff, also contributed to high ratings. The transition to digital ticketing further benefited engagement and satisfaction.
Overall Club Reputation
Outside of matchdays, Brentford enjoys strong support, with 98% of fans believing the club is well-managed. Additionally, Brentford ranked first for communication transparency and actively listening to fan feedback.
Statements from Club Leadership
Sally Stephens, the club’s fan and community relations director, praised the collaborative effort across the club. She acknowledged the vital role of fan support and the positive atmosphere at Gtech.
Stephens emphasized the importance of fan feedback in guiding improvements. The club aims to continue evolving its offerings to strengthen the connection with supporters as they progress in the Premier League.
