The PGA Championship has seen many leadership changes, yet one figure has remained a consistent presence: Kerry Haigh. This year marks Haigh’s 37-year legacy as the tournament’s ‘course whisperer.’ Hailing from Dorcester, England, he began his professional life as a scratch golfer before transitioning to golf administration.
Kerry Haigh’s Journey in Golf Administration
Haigh was recruited by former PGA CEO Jim Awtrey from Kemper Sports following his role as tournament director for the 1989 PGA Championship at Kemper Lakes, near Chicago. Awtrey, who was then director of operations, had previously faced a course setup issue during the 1986 PGA at Inverness, Ohio, which ultimately led to a change in golf course management.
Transition to Course Setup Responsibility
- In 1992, during the PGA Championship at Bellerive in St. Louis, a misjudged tee position caused complications.
- Awtrey assigned Haigh the responsibility of course setup, believing in his ability to execute it effectively.
Haigh emphasized that having one individual in charge allows for clear accountability. This approach has proven effective, with no major course setup issues reported since he took over. Awtrey remarked on Haigh’s consistency and effectiveness in this role.
Professional Background and Expertise
Before his tenure at the PGA, Haigh graduated from the University of Leeds and began his career with the Professional Golfers’ Association in Great Britain. He organized events across Europe and later joined the LPGA Tour as a tournament official, managing over 30 events each year.
Setting Standards for the PGA Championship
Haigh currently serves as the chief championships officer for the PGA. His meticulous attention to detail ensures that every aspect of the course at Aronimink meets rigorous standards. Even inquiries about green speeds or prize money are met with Haigh’s trademark discretion.
Recognition and Influence
Rory McIlroy praised Haigh, calling him the best in the business for course setups. Former PGA CEO Seth Waugh referred to him as the ‘course whisperer,’ while CBS Sports commentator Jim Nantz applauded his ability to enhance championship experiences, even on less visually appealing courses.
A Look Ahead
At 67, Haigh remains based in Palm Beach Gardens, Florida, despite the PGA’s recent relocation to Frisco, Texas. Retirement discussions are not on the table, and he has not identified a successor, underscoring his ongoing commitment to excellence in course management.
With the 37th consecutive PGA Championship happening this week, Haigh continues to thrive in his role. His dedication to the sport of golf shines through as he remarked, “I still love it. It’s a beautiful game.” As Kerry Haigh’s enduring legacy continues, his contributions to the PGA Championship solidify his place as a true leader in the world of golf.
