NBA Faces Complex Comeback in China

The NBA is making a significant return to China, a country it has been estranged from since 2019. This comes after the fallout from a controversial tweet by Daryl Morey, then-general manager of the Houston Rockets.
Background on the NBA and China Relations
In October 2019, Daryl Morey tweeted his support for pro-democracy protests in Hong Kong. This message led to a backlash that resulted in China severing ties with the NBA. The ensuing conflict impacted the league’s revenue and popularity in the region.
NBA’s Upcoming Events in China
On October 5, 2025, LeBron James is set to participate in an exchange activity during a China tour, specifically in Chengdu, Sichuan. The NBA has planned to host two games in Macau, marking its first return to Greater China since the incident that created tension between the league and the country.
Details of the China Tour
- Event Dates: October 5, 2025
- Location: Chengdu, Sichuan
- Participation: LeBron James
- Return to China: First time since 2019
Conclusion
The NBA is poised for a complex comeback in China, aiming to rebuild relationships and reconnect with its fanbase. With events planned in major cities, the league hopes to restore its influence in one of its largest international markets.