The partnership between Beemok Sports & Entertainment (BSE) and SeatGeek aims to revolutionize the fan experience at two major tennis events: the Cincinnati Open and the Credit One Charleston Open. With this collaboration, SeatGeek will become the official ticketing partner, enhancing the overall experience for attendees.
Strategic Partnership for Enhanced Fan Experience
SeatGeek is recognized for its innovative approach in transforming live event interactions for fans, venues, and teams. The collaboration emphasizes a commitment to deliver high-quality experiences across every event. Bob Moran, President of BSE, stated that the partnership is a step forward in their mission to elevate events under a unified vision.
About the Events
- Cincinnati Open: The longest-running US ATP Masters 1000 and WTA 1000 tournament, has recently benefited from a $260 million renovation and earned the title of Tournament of the Year.
- Credit One Charleston Open: Recognized as the largest women’s-only tennis tournament in North America, it has received the WTA 500 Tournament of the Year award for four consecutive years.
Future Plans at Credit One Stadium
The partnership with SeatGeek extends beyond tennis. Credit One Stadium, a premier entertainment venue, will showcase a diverse range of events, including concerts. Upcoming performances in 2026 feature well-known artists such as Pitbull, Jelly Roll, and Zac Brown Band.
Innovative Ticketing Solutions
Fans at both tournaments and events at Credit One Stadium will benefit from SeatGeek’s mobile-first ticketing platform. This technology simplifies ticket discovery, seat comparisons, and management. Features like Day-of mobile entry streamline access, enhancing the overall fan experience.
SeatGeek’s intelligent operating system also facilitates better data connectivity for event management, allowing for smarter selling strategies and deeper fan engagement.
Implementation Timeline
- July 2026: SeatGeek will start handling ticket sales for the Credit One Charleston Open.
- January 2027: Broader entertainment events at Credit One Stadium will transition to SeatGeek.
- January 2028: The Cincinnati Open and events at Lindner Family Tennis Center will complete the integration.
Russ D’Souza, Co-founder and President of Supply at SeatGeek, highlighted that this collaboration is an opportunity to showcase advanced ticketing technology in premier sports experiences.
