Build-A-Bear Recalls 30,000 Units: Essential Steps for Owners

Build-A-Bear Workshop has voluntarily recalled approximately 36,000 of its Heartwarming Hugs Bears in the United States and about 560 in Canada. This recall is due to a potential choking hazard posed by the toy.
Details of the Recall
The official announcement was made on April 30. The U.S. Consumer Product Safety Commission confirmed the recall, indicating the model number to be 034464. This model’s information can be found on a label attached to the back of the bear’s leg.
Product Information
The Heartwarming Hugs Bear is a uniquely designed plush toy. It contains a side pouch housing a weighted “heart,” filled with ceramic beads. These beads can be heated or cooled, providing a comforting sensation for children. The bear is recommended for children ages 3 and older, with a caution for adult supervision due to the heating and cooling feature.
- Model Number: 034464
- Retail Price: Approximately $48
- Available Since: January to March 2026
Reason for Recall
The decision to recall these bears stems from safety concerns. Specifically, the zipper slider on the bear’s side pouch can detach, creating a choking risk for young children. Although there has been one report from the United Kingdom of this issue, no injuries have been documented in relation to the bear.
Steps for Owners of the Heartwarming Hugs Bear
If you have purchased this bear, it is critical to stop using it immediately. Here are the recommended steps to take:
- Return the stuffed toy to your nearest Build-A-Bear store.
- Alternatively, contact Build-A-Bear at 844-541-0144 to request a free return shipping label.
- Upon return, you will receive a full refund or a gift card equivalent to the original purchase price.
Build-A-Bear Workshop has been known for its customizable toys, offering joy to children for nearly three decades. This recall emphasizes the company’s commitment to safety and customer care.




