Jeremy Clarkson is expanding his business ventures, particularly in the food industry. Known for his role in “Clarkson’s Farm,” he currently operates a farm and a pub but is now moving into biscuit production.
Overview of Clarkson’s Business Empire
Clarkson owns Diddly Squat, a 1,000-acre farm located in Oxfordshire, along with a shop and a refurbished pub named The Farmer’s Dog. Recently, reports indicate he is looking to trademark his biscuit brand, Diddly Dunkers, which is already sold at his farm shop.
Trademark Applications
- Diddly Dunkers: A biscuit brand being trademarked.
- Hawkstone Brewery: Has applied for trademarks for various drinks.
These drink names include Arrowhead, Firelight, Midsummer, and Knollbury Fort, which are designed for his pub operations.
Clarkson’s Entrepreneurial Journey
Clarkson acquired the land in 2008, taking over the farm after the previous manager retired in 2019. His experiences have been documented in a popular series on Prime Video, which has become one of the platform’s most-streamed shows.
Despite the show’s success, Clarkson mentioned he would only continue it if new storylines emerged. His recent businesses include the acquisition of The Windmill pub in Asthall in July 2024, a charming establishment situated in the countryside.
Reflections on Business
Clarkson has expressed weariness regarding his ventures. In June 2025, he claimed that running a pub was “relentless” and has stated he does not wish to engage further in business, expressing a desire for a more relaxed life.
Challenges Ahead
The upcoming season of “Clarkson’s Farm,” set to premiere on June 3, 2025, promises to be particularly challenging. This season will address a serious outbreak of bovine tuberculosis (bTB) that affected the Cotswolds, which Clarkson described as his “worst year ever.”
- Bovine TB Impact: Caused significant losses in cattle.
- Statistics: Between October 2021 and September 2022, a reported 22,934 cows were culled due to this disease.
The challenges of bTB, compounded by climate issues like droughts and heatwaves, have posed significant hurdles for Clarkson’s farm operations.
