Retail Tech Highlights: Airborne Pizza Delivery and More from Last Week

Recent advancements in retail technology have brought significant changes to various chains across the globe. Notable innovations include improved customer experiences, advanced communication systems, and enhanced operational efficiencies.
Heron Foods Enhances In-Store Communication
Heron Foods, a British supermarket chain established in 1979, has introduced a novel in-store communication platform from x-hoppers. The chain, which operates over 340 stores across the UK and employs about 6,000 staff, aims to streamline its operations while also enhancing the safety of its employees.
The new system integrates wireless headsets with a mobile app, connecting area and regional managers with frontline teams. This innovation facilitates timely communication, ensuring vital messages reach the right people efficiently.
- Improved customer experience (CX)
- Enhanced colleague safety
- Boosted operational efficiency and productivity
Heron Foods intends to continue its growth by adding up to 30 new locations each year, reinforcing its commitment to delivering affordable grocery options.
Mountain Warehouse Adopts Composable E-Commerce Platform
Mountain Warehouse, a global retailer focused on outdoor clothing, has launched a new e-commerce platform powered by BigCommerce. This transition from a decade-old custom system is expected to enable the brand to innovate rapidly and enhance customer experience.
Founded in 1997, Mountain Warehouse operates more than 400 stores worldwide. It serves over five million customers in various markets, including the UK, US, and Europe.
Future Goals
Simon Neale, Chief Technology Officer, emphasized that this change is critical for the company’s growth, allowing for faster innovation and integration of the latest technologies.
Sobeys Partners with JRTech Solutions for ESL Deployment
Canadian grocery retailer Sobeys has contracted JRTech Solutions to implement Pricer’s electronic shelf label (ESL) technology in 300 to 350 stores. This project is valued at approximately $51 million and will unfold over an 18-month period starting in May.
The deal includes a multi-colour ESL and necessary infrastructure, further solidifying Pricer’s position in the North American market.
The Home Depot Expands Automation through Acquisition
The Home Depot has acquired SIMPL Automation, an innovative US-based startup specializing in automation technology. This acquisition aims to enhance operational speed and efficiency in distribution facilities.
Following successful pilot testing, the integration of SIMPL’s technology aligns with The Home Depot’s goal of same-day and next-day fulfillment.
Starbucks Unveils Beta App Featuring AI Drink Suggestions
Starbucks has launched a beta version of a new app within ChatGPT. This app provides personalized drink suggestions based on users’ moods or images they share. Customers can create customized orders and complete transactions through the Starbucks app or website.
Tressie Lieberman, Global Chief Brand Officer, highlighted this innovation as a way to enhance drink discovery and customer experience.
Forever Cheese Implements RELEX for Supply Chain Optimization
Forever Cheese has selected RELEX to upgrade its forecasting and replenishment processes across its distribution network. This project encompasses three distribution centers, ensuring optimal service levels and product freshness.
The company aims to integrate planning capabilities that can adapt to its expanding operations while effectively managing inventory across multiple business units and geographic areas.
These recent advancements in retail technologies across diverse retailers not only focus on improving customer interactions but also enhance operational efficiencies, ensuring sustained growth in competitive landscapes.




